7 Awesome Tips About Presentation Your Teacher Wouldn't Tell You
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or take never met yet are googl'ing you. Let's face it, you lot're fifty-fifty google'ing yourself! At the cease of 2007, the Pew Cyberspace Research Squad found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. Information technology'south a pretty safe bet that percentage has climbed to over fifty or 60% past this twelvemonth.
Some people might tin can information technology ego-surfing, but information technology's actually a good practice to run across what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more well-nigh you. Hiring managers want to meet if you lot have a clean tape in Google, which is your permanent record considering every motion you make (yep fifty-fifty a blog comment) is stored in that location forever. Before I went on a second appointment once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't take happened. Try doing it right now and see what you become.
In that location is no hiding from Google!
Google keeps track of just about everything you lot exercise on the net. Information technology patrols and captures your online beliefs, such as when you lot mail on your blog, tweet using Twitter, join social networks, annotate on other blogs, write manufactures for online news sources and more than. Aside from the content you lot create and distribute over the internet, other people are talking well-nigh y'all, which means that Google has a complete picture (virtually like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children volition be able to find out everything most you when they grow older. "Mom, look what I just found out near Dad in Google." Your personal brand can't hide from Google. In that location is ane major exception to this though.
Mutual names
If your name is mutual, such every bit Mike Smith, then it will exist very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the outset few pages. If your life goal is to rank in the summit ten results, that may be achievable, if you either become very famous or work extremely hard at edifice content each and every day for your entire life. At the age of sixty you might find out that Google inverse their algorithm and y'all'll lose all that hard piece of work. The bespeak being is that y'all'll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank'south of viii and higher! Your blog posts about these celebrities will never end up on the top xx results for their proper name unless yous are Perez Hilton. If your name is the aforementioned equally a celebrities, you lot are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 1000000), Lil Wayne (40 meg) and other major celebrities. Personally, I don't accept any friends with these names, simply even with C-level celebrities, you don't stand up a chance. If y'all are stuck with a celebrity name, I advise that you build your brand around an area of your expertise or involvement and connect it to your brand proper name.
Unique names
While growing up, you might take been fabricated fun of people of your unique name because it was "unlike." Although yous were ostracized and fabricated fun of, right now you lot get to express joy at anybody else! With a distinct proper name, yous are able to easily dispense the results for your name on search engines. When you lot go to your high school reunion and run into your friends, you'll go the last laugh considering you can be visible and command perceptions, while they but cannot. When you lot Google your name, whether yous have results that reflect your brand, y'all'll see how hard it volition be to rank loftier for it or non. Depending on the competition, it may accept you a few days or a few months. Over time, if you piece of work very hard, you'll ain the superlative ten results for your proper noun.
In my adjacent post, I'll talk about what you can exercise to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/7-presentation-tips-captivate-any-audience.html
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