What if doing your part to stop global warming was as easy as putting on lipstick?
It all began with butterflies. An avid gardener, Chantecaille'due south founder Sylvie Chantecaille noticed that the monarch butterflies that normally swarmed her rose garden in the Hamptons were speedily disappearing. This, she discovered, was because the milkweed that the butterflies feasted on upon emerging from their cocoons was blooming earlier in the season due to global warming. In improver, the trees that the butterflies rested upon on their migratory road from Canada to Mexico were being cleared away. In short, the monarch collywobbles were becoming an endangered species.
This inspired her to launch a series of limited-edition makeup embossed with collywobbles in 2006, with part of the proceeds going towards the Monarch Butterfly Sanctuary Foundation, which conserves land in Mexico to serve equally butterfly sanctuaries.
"Everyone said: 'Oh, [the makeup] is and so pretty. And I said, yes they are, but we are concerned virtually the butterflies. And that was how we started the conversation. I thought that this was and so interesting, that nosotros are able to use my company to bring attention to these ecology problems that I feel so strongly about," said Chantecaille at a rare media interview with CNA Luxury in Beijing.
Next came the corals. "I loved diving, and I pitied the coral reefs that were dying and bleaching so quickly, so I thought: Let's practise corals. I thought that information technology was then interesting that this was a conversation that we could spark in Hong Kong, Japan, America, Europe, all over the world really," mused Chantecaille.
From and then on, the limited-edition makeup in aid of causes as various as the wild horses in Southward America, sea turtles, lions and rainforests were launched in rapid succession, bringing these causes to the attending of legions of the brand's customers and sealing Chantecaille'southward link with ecology philanthropy. To engagement, Chantecaille supports over 21 environmental conservation-focused charities and organisations.
"I thought that this was and so interesting, that we are able to use my visitor to bring attention to these environmental issues that I feel so strongly near."
FOR THE LOVE OF NATURE
"I'yard very lucky that I tin can employ my visitor to speak. It wasn't an automatic matter. Because I dearest [nature] and so much, I really wanted to do this. And when I realised that it was working, it was the greatest matter," said Chantecaille.
"The animals are the guardians of the wild. The more than time I spend with animals, the more I understand this. We are part of the same chain. Animals are so much like us, they take the same emotions. They love their families, they are protective, they are very intelligent. But we just don't heed, don't lookout and don't pay attending. Once y'all do, you cannot just go away and do naught."
The 74-year sometime beauty industry doyenne was also the creator of Prescriptives, the beauty brand in the Estee Lauder group that spearheaded innovative concepts like its Custom-Alloy Foundation and were a pre-requisite in near women's beauty cabinets in the 80s and 90s. She left the company after 25 years to found her eponymous brand, pioneering i of the earth's first botanical beauty brands.
"I was very interested in science, and Prescriptives was the almost scientifically advanced dazzler label at that time, which was great. Simply in that location were still women who had a lot of [allergic reactions] to their beauty products.
"I had been ill at that time, and was very interested in traditional Chinese medicine and aromatherapy, and I was interested in doing something very scientific, merely using ingredients that are completely natural. Nobody at that time thought of fusing natural ingredients and science. We were vegan and natural before anybody else, but we didn't talk near information technology because for me, it was the right thing to practice, the natural thing to do," mused Chantecaille.
"Information technology had to be a luxury company likewise because it has to be cute and the textures had to be incredible, otherwise, what'southward the point? Information technology has to be the best, and if it's non the best, then don't do it.
"I too knew when I started my company that I wanted to put a lot of money into the product. What was happening at that fourth dimension was that a lot of money was put into advertising and marketing, and what gets cut in the end is the product. We would take longer [to grow] but people would eventually get it."
"I was interested in doing something very scientific, but using ingredients that are completely natural. Nobody at that fourth dimension idea of fusing natural ingredients and science. We were vegan and natural earlier anybody else."
SAVING GAIA
To wit, Chantecaille's high-contour fans include Hollywood stars Angelina Jolie and Kate Bosworth and is on a rapid expansion drive into Asia. The brand has also recently introduced a permanent lipstick line – Lip Veil – where five per cent of proceeds go towards Space For Giants, an organisation that protects wild African elephants (Chantecaille's favourite brute) from poachers and angry farmers along their migratory road.
This month, the brand unveiled a Leap makeup range that is dedicated to cartoon public attending to the plight of polar bears displaced by melting glaciers in the Arctic region caused by global warming.
Chantecaille has also committed to planting a tree as part of the Attenborough Green Canopy projection in Kenya for each Lip Cristal sold from the collection in an effort to opposite global warming. A minimum of twenty,000 copse will be planted with this campaign. The Lip Cristal collection has reportedly sold out in several stores in the United states upon its launch in Feb.
Next up, a Summertime makeup collection in aid of Asian elephants, and a botanical face serum created specifically to tackle the ageing effects of blue low-cal on the skin.
"Anti-pollution is not a trend, it'southward a reality," stated Chantecaille. "Bluish light pollution is definitely on. We're coming out with a blue light protection production that we've been working on for ii years, really working hard on it. Everyone's thinking most it considering information technology'southward our reality at present."
In a time when environmentally conscious beauty is on the up and up, Chantecaille sees the new dark-green beauty entrants as allies in her mission to save nature from devastation. "We [at Chantecaille] are pocket-sized. I just want to be a vox for the animals. I would love for other people to join in. I'm delighted nearly more light-green beauty brands entering the market, I'm delighted that things are changing from what it used to be. Basically, the wild is what we, every bit humans, need to salvage. If nosotros don't relieve the wild, we disappear. If nosotros lose the wild, we lose everything."
Chantecaille is available exclusively at the Chantecaille counter at Takashimaya Dazzler Hall.
READ: Hermes to launch its own beauty products from 2022 onwards
Source: https://cnalifestyle.channelnewsasia.com/people/sylvie-chantecaille-eco-environment-sustainable-beauty-skincare-254766
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